Welcome to Coffee Talk! Let’s start off the day by discussing whatever is on your (nerd chic) mind. Every morning I’ll kick off a discussion and I’m counting on you to participate in it. If you’re not feelin’ my topic, feel free to start a chat with your fellow readers and see where it takes you. Whether you’re talking about videogames, the American Idol tour failing to sell tickets, Bobbi Eden’s World Cup oral sex challenge, or Stumptown’s Guatemala Finca El Injerto, Coffee Talk is the place to do it.

People are torn about LeBron James announcing his “big decision” on a one-hour television-special on ESPN. Some feel that it’s a brilliant move that takes advantage of modern media. Others feel that it’s a disgustingly egotistical move, despite the advertising proceeds going to charity. Should a player with seven years of NBA experience and zero championship rings be making that big a deal of himself?

Then there’s Kevin Durant, who gave James’ detractors another talking point by announcing his sizable contract extension with a simple Twitter post. Yeah, the situations are very different, but the contrast can’t be denied.

Personally, I think LeBron is making himself look like a knob; making a spectacle out of his employment decision seems callous when so many Americans can’t find jobs. How do you feel about ESPN’s LeBron James Free Agency Summer Spectacular? Is it sheer genius or a dick move?