Smartphone Gaming Growing Rapidly, Nintendo DS Declining
[Updated 9:21AM PST] Flurry Analytics posted a fascinating pie chart (as fascinating as pie charts get, anyway) that illustrates the rapid growth of Android and iOS gaming, as well as the decline of Nintendo DS gaming. According to the company, Android and iOS are responsible for approximately 58 percent of U.S. portable game software revenue in 2011. This is up from 19 percent in 2009 and 34 percent in 2010. Compare this to the Nintendo DS’ 2011 software revenue, which Flurry estimates to be 36 percent of the market. This is down from 70 percent in 2009 and 57 percent in 2010.
One thing to keep in mind is that the DS is an end-of-life product and has been replaced by the 3DS. As most of you know, the console market is cyclical, so it wasn’t surprising to see DS software sales declining over the last three years. Android and iOS games are more evergreen, since they’re not tied to a specific set of hardware. Also, Flurry vice president of marketing Peter Farago made no mention of the 3DS in his blog post. I’ve reached out to the company to see if 3DS software sales were included in the overall DS figure.
Even considering the cyclical nature of consoles, the rapid growth of smartphone gaming is extremely impressive. It will be interesting to see how standalone gaming systems like the 3DS and the upcoming PlayStation Vita will perform. With smartphones and tablets becoming fantastic gaming platforms, it’s looking like the audience for specialized gaming is shrinking.
Let me know what you think of Flurry’s study on U.S. portable gaming revenue when you have a chance (please!).
Update 9:21AM PST: Flurry VP Peter Farago confirmed that the 2011 Nintendo figure includes 3DS software sales. He told me via email, “This is total Nintendo portable data, including 3DS.” Even though the 3DS stumbled out of the gate in the U.S., sales have been picking up and there are several hot games that will sell well this holiday season. In light of that, the number is even more fascinating.