The Avengers Assembles Record-Breaking Box Office Numbers
Some of you will be shocked by this news: The Avengers movie did well. The movie picked up an estimated $200.3-million over the weekend in Canada and the United States. The global figure is estimated to be $641.8-million. The numbers support what I’ve been saying for decades: Hawkeye brings in the dough. Here’s more The Los Angeles Times:
The Joss Whedon-directed movie, riding stellar reviews and a tsunami of Twitter love, piled up $200.3 million at theaters in the U.S. and Canada, according to an estimate from Disney. That total, which beat the $169.2-million record set during the opening weekend of 2011′s Harry Potter and the Deathly Hallows — Part 2, was turbocharged by pricier IMAX and 3-D tickets. About 52% of those who saw the movie opted to shell out a few extra bucks to watch it in 3-D. IMAX theaters even ran out of seats to sell to moviegoers.
The North American box office total added to an already unfolding global success story; playing in 52 international markets, the movie collected $151.5 million this weekend, raising its tally abroad to $441.5 million. That means that after just two weeks in release, The Avengers already has sold $641.8-million worth of tickets, jumping past The Hunger Games on the ranking of top-grossing 2012 releases worldwide.
One interesting side-note is that the one of the reasons for the movie’s tremendous success is that it’s performing well with women. Comic-book nerd movies usually appeal to guys, but some polls show that 40 percent of the peeps that saw The Avengers over the weekend were women. This supports my theory that Hawkeye brings in the ladies. Others believe that a strong female heroine like Scarlett Johansson’s Black Widow and Joss Whedon’s track record with women (Buffy, Angel, etc.) were the main reasons an unusually high percentage of females saw The Avengers. I like my reasoning better.
Any of you surprised by the success of The Avengers?